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Mentioning Michael D memes
When we look at a politician with a distinctive look, we are more likely to remember them versus others. Out of all of the different candidates in a given election, it is often easier to remember a face or a look, than it is to remember what they actually stand for.
In Irish presidential elections, it's mostly a personality contest, looking at who you'd be happy with presenting your country on the international stage, not one about political policies, so looks do matter.
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In Irish presidential elections, it's mostly a personality contest, looking at who you'd be happy with presenting your country on the international stage, not one about political policies, so looks do matter.